It's no secret that I've been MIA for nearly a week, but if you follow me on instagram and twitter, you know that I have good reason. I've been in New York for Lucky Magazine's Fashion and Beauty Blogger Conference, or as the cool kids call it: FABB.
I arrived in NYC on Wednesday afternoon. I checked into the Ganesvoort Park Avenue, but my room wasn't ready. No problem. I headed to the rooftop bar for a bloody mary, told the bartender "hey it's five o'clock somewhere" and settled in for a child-free three days...party!
Want to see the most phenomenal personal touch? My initials were embroidered on my pillowcase!!! If that's not personalized service, I don't know what is! I was blown away.
Jane Iredale event at the Refinery Hotel.
While many [wiser] bloggers went back to their hotels to rest up for the packed two days of Lucky FABB ahead, this girl met two of her besties at the Standard for cocktails. What can I say? Mommy likes to socialize.
In completely unrelated news: can you believe they changed the name of the "Boom Boom Room" to "The Top of the Standard?" Bo-ring! They can re-brand all they want, it's still the Boom Boom Room to me!
And is it me? Or do I have really good looking friends? You don't get more dapper or gorg than these two...
I digress. Let's just say that after cocktailing with friends, 6am came pretty darn quick and it was time to get myself together for Day One of Lucky FABB.
What I wore:
|Necklace: JCREW Factory|
Blouse, Belt, and Skirt: Anthropologie
The first day of FABB, included invaluable information on how to turn readers into advocates, where to post what, and major media don'ts. I heard from Eva Mendes, Bryan Boy, and Kate Bosworth; got in depth previews of The Hunt, Magisto, and Covet; and had time to network, meet with brands, and visit the all-access gifting suite. It was a Fashion Fan Girl dream.
|Eva Chen and Eva Mendes|
|Eva Chen and Kate Bosworth|
Day Two of FABB meant even more education and networking through break out sessions. First up was the founders series, where I got to hear from Jess Lee of Polyvore and Tamara Mellon. Then it was time to learn how to grow traffic with Lucky Magazine's SEO Checklist, get tips on staying true to your voice with Man Repeller's Leandra Medine, and finally learn some HTML coding basics.
Here's what I wore:
|Glasses: Dolce & Gabanna|
Necklace: JCREW Factory
Belt and Skirt: Anthropologie
Tights: Merona for Target
Journelle's "Lovely Lingerie Every Day" event where I may or may not have taken EXTREME advantage of their 15% off blogger discount. What I can I, I'm a sucker for a pretty bra and panties...
There is something magical about sitting in a room with 300 like-minded entrepreneurial women, hearing from the top people in the industry and thinking to yourself: I can't believe I'm here. I can't believe I have crafted this dreamboat of a career for myself. I can't believe I'm lucky enough to be doing EXACTLY what I want to do.
It's that moment you realize you really are a Lucky girl. ;) Sorry, couldn't resist that one. Wide. Open.